Really felt like I was part of the team as I worked with Crescent Project to develop the concept of “15”. Small conscious decisions to become more engaged with Crescent Project’s vision. The initiative became more than investing a little money. Prayer, learning, time joined into the giving of 15. The logo borrows from the star and font from the CP logo but brings in a new element of a portion of a circle being set apart.
I then brought in an organic metaphor of the acorn and oak tree to visualize the investment of small amounts making a difference. CP provided the rest of the text for this small but intriguing ad.